INTERNATIONAL ENTREPRENEURSHIP AS A WAY TO PENETRATION OF MACEDONIAN PRODUCTS ON THE GLOBAL MARKET

Abstract

The global markets in which we will initially have to try to penetrate Macedonian products and services are those that, according to the needs of consumers and market conditions, most closely resemble the domestic market. It is also necessary to assess whether applying the same business model of international entrepreneurship would be successful in those markets. We need to gather information about the models that are "winning" in the markets we are thinking about internationally. We need to put the emphasis and check how much our business practices interact with the local ones, and how many interventions we will have to undertake in our own company to successfully fit into the international environment. For the market economy in which international entrepreneurship enters, the concept of free economy is used, which underlines that people are free to become international entrepreneurs and to have and run a business (enterprise). Thus, individuals as international entrepreneurs are free to invest money in their own business, or the business of some other people, and to penetrate products in international markets.