Evaluating the Impact of Digitalization in Women Entrepreneurship using Entrepreneurial Orientation

Prerna Katoch, Syeda Shazia Bukhari

Abstract


The concept of digitalization has been undertaken as a part of academia quite rigorously in the past years. One of the reasons being its integration into every possible advent of business. While several important components of digitalization have been successfully completed by the researchers, there are a few domains that require to be looked upon. The chief purpose of this study is to highlight the expanding influence of entrepreneurship in an emerging economy like India and to understand the potential areas in which there can be amelioration of situation provided. The study has included a review of around 50 papers in the tract of digitalization and entrepreneurship. However, based on the detailed analysis of the models involved in the process, a total of four models are shortlisted to be mentioned in the study. The study has identified some of the major gaps lying in the literature corresponding to digitalization and entrepreneurship. A model including the components of entrepreneurial orientation, digitalization and performance has been created to acknowledge the situation of women entrepreneurship in an emerging economy like India.

Keywords: Entrepreneurship, Entrepreneurs, Model, Digitalisation.


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