STRATEGIES THROUGHOUT THE DILEMMA: HIGHER EDUCATION INSTITUTION’S INCOME GENERATING PRACTICES AS BASIS FOR EXTERNAL ENVIRONMENT ASSESSMENT

Abstract

Income-generating enterprises help to combat issues like poverty, unemployment, and a lack of employment possibilities. State colleges are accustomed with using several income streams to generate income and solve budget gaps. The capacity of SUCs to generate additional sources of funding is increased through their involvement in income-generating projects and businesses. The external environment of Quirino State University's income enterprises is the subject of this study's analysis of various recognized aspects. The study employs a quantitative and qualitative data collection approach and a descriptive-evaluative research methodology. Through comparative external factor analysis and strategic factor analysis, the identified results were quantified and assessed. The study found that major issues, concerns, and constraints had a significant impact on IGE's performance. The majority of these issues originated from production and marketing management because of substandard record-keeping, insufficient infrastructure and facility maintenance, and a dearth of promotional strategies, all of which led to the manifestation of low profit and net loss. The study also suggests that the university adjust and adopt competitive strategies to address identified external environmental factors. Finally, this study made the suggestion that addressing external environmental factors with highly negative impacts be given priority by the IGE's management, together with the implementation of rules and regulations to create precise operational policies.