PROSPECTS FOR THE EXISTENCE OF LOCAL BUSINESS SHOPS IN DEVELOPING COUNTRIES

Harish Kumar, M P Gupta

Abstract


Digital technologies are altering the retailing ecosystem for local shops. In developing countries, most of the population is usually dependent on the local shops. The local stores can target more consumers through satisfying customers’ requirements and ensuring last-mile delivery. But with the rising of digital businesses, change in consumer patterns, convenience of online shopping and limited time availability have challenged the survival of such local stores. The research explores various prospects for the existence of local business stores in fast moving developing countries. Based on the literature and consensus of experts, a mind map has been developed in terms of market analysis, government support, digital connectivity, products and services, customers’ perspectives, and social commerce practices to illustrate the possible existence of local business shops. The proposed novel mind map can help policymakers, service providers, investors, managers, regulatory agencies, trade groups and decision makers to focus on initiatives like market analysis, government support, digital connectivity, quality of offered products and services for the existence of local stores along with big e-tailers.

Keywords: Digital business; developing countries; local business shops; mind mapping.


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