Harish Kumar, M P Gupta


Digital technologies are altering the retailing ecosystem for local shops. In developing countries, most of the population is usually dependent on the local shops. The local stores can target more consumers through satisfying customers’ requirements and ensuring last-mile delivery. But with the rising of digital businesses, change in consumer patterns, convenience of online shopping and limited time availability have challenged the survival of such local stores. The research explores various prospects for the existence of local business stores in fast moving developing countries. Based on the literature and consensus of experts, a mind map has been developed in terms of market analysis, government support, digital connectivity, products and services, customers’ perspectives, and social commerce practices to illustrate the possible existence of local business shops. The proposed novel mind map can help policymakers, service providers, investors, managers, regulatory agencies, trade groups and decision makers to focus on initiatives like market analysis, government support, digital connectivity, quality of offered products and services for the existence of local stores along with big e-tailers.

Keywords: Digital business; developing countries; local business shops; mind mapping.

Full Text:



Bennis, W. G., & O’Toole, J. (2005). How business schools have lost their way. Harvard business review, 83(5), 96-104.

Buzan, T., Buzan, B. (1995). The Mind Map Book: Radiant Thinking the Major Evolution in Human Through.

Chen, M. J., Lin, H. C., & Michel, J. G. (2010). Navigating in a hypercompetitive environment: The roles of action aggressiveness and TMT integration. Strategic Management Journal, 31(13), 1410-1430.

Ferreira, J., & Ferreira, C. (2018). Challenges and opportunities of new retail horizons in emerging markets: The case of a rising coffee culture in China. Business Horizons, 61(5), 783-796.

Frishammar, J., Cenamor, J., Cavalli-Björkman, H., Hernell, E., & Carlsson, J. (2018). Digital strategies for two-sided markets: A case study of shopping malls. Decision Support Systems, 108, 34-44.

Han, J. H., & Kim, H. M. (2019). The role of information technology use for increasing consumer informedness in cross-border electronic commerce: An empirical study. Electronic Commerce Research and Applications, 34, 100826.

Hood, N., Urquhart, R., Newing, A., & Heppenstall, A. (2020). Sociodemographic and spatial disaggregation of e-commerce channel use in the grocery market in Great Britain. Journal of Retailing and Consumer Services, 55, 102076.

Janjevic, M., & Winkenbach, M. (2020). Characterizing urban last-mile distribution strategies in mature and emerging e-commerce markets. Transportation Research Part A: Policy and Practice, 133, 164-196.

Kern, C. S., Bush, K. L., & McCleish, J. M. (2006). Mind-mapped care plans: Integrating an innovative educational tool as an alternative to traditional care plans. Journal of Nursing Education, 45(4), 112-119.

Kumar, H., Singh, M. K., & Gupta, M. P. (2018). Socio-influences of user generated content in emerging markets. Marketing Intelligence & Planning.

Kumar, H., Singh, M. K., Gupta, M. P., & Madaan, J. (2020). Moving towards smart cities: solutions that lead to the smart city transformation framework. Technological forecasting and social change, 153, 119281.

Meyer, K. E., Li, C., & Schotter, A. P. (2020). Managing the MNE subsidiary: Advancing a multi-level and dynamic research agenda. Journal of International Business Studies, 1-39.

Pergelova, A., Manolova, T., Simeonova‐Ganeva, R., & Yordanova, D. (2019). Democratizing entrepreneurship? Digital technologies and the internationalization of female‐led SMEs. Journal of Small Business Management, 57(1), 14-39.

Pires, G. D., & Aisbett, J. (2003). The relationship between technology adoption and strategy in business-to-business markets: the case of e-commerce. Industrial Marketing Management, 32(4), 291-300.

Reuschke, D., & Mason, C. (2020). The engagement of home-based businesses in the digital economy. Futures, 102542.

Sheth, J. N., Sinha, M., & Shah, R. (2016). Breakout strategies for emerging markets: Business and marketing tactics for achieving growth. FT Press.

Sinha, M., & Sheth, J. (2018). Growing the pie in emerging markets: Marketing strategies for increasing the ratio of non-users to users. Journal of Business Research, 86, 217-224.

Somers, M. J., Passerini, K., Parhankangas, A., & Casal, J. (2014). Using mind maps to study how business school students and faculty organize and apply general business knowledge. The International Journal of Management Education, 12(1), 1-13.

Toh, P. K., & Polidoro, F. (2013). A competition‐based explanation of collaborative invention within the firm. Strategic Management Journal, 34(10), 1186-1208.

Wagner, G., Schramm-Klein, H., & Steinmann, S. (2020). Online retailing across e-channels and e-channel touch points: Empirical studies of consumer behavior in the multichannel e-commerce environment. Journal of Business Research, 107, 256-270.

Wuyts, S. H., Dekimpe, M. G., Gijsbrechts, E., & Pieters, F. R. (Eds.). (2011). The connected customer: The changing nature of consumer and business markets. Routledge.

Yadav, M. S., De Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social commerce: a contingency framework for assessing marketing potential. Journal of interactive marketing, 27(4), 311-323.

Yang, W., & Meyer, K. E. (2020). How do local and foreign firms compete? Competitive actions in an emerging economy. International Business Review, 101689.

Ye, Y., Lau, K. H., & Teo, L. K. Y. (2018). Drivers and barriers of omni-channel retailing in China. International Journal of Retail & Distribution Management.


  • There are currently no refbacks.

Copyright (c) 2021 International Journal of Business and Economics

© 2016-2023 International Journal of Business and Economics (IJBE)

ISSN (online) 2545-4137

Disclaimer: Articles on International Journal of Business and Economics (IJBE) have been previewed and authenticated by the Authors before sending for the publication. The Journal, Chief Editor and the editorial board are not entitled or liable to either justify or responsible for inaccurate and misleading data if any. It is the sole responsibility of the Author concerned.