The non-transactional consequences of browsing behavior: A quantitative study in the Tunisian context

Sahli Afef, Mezghenni Ramla

Abstract


The objective of this investigation is to understand browsing behavior and to identify the factors that influence it. Based on a review of the literature and a quantitative study carried out by the method of structural equations (SEM) implemented by the Smart PLS.3 software, among 202 Tunisians, we have revealed the non-transactional consequences of browsing. Managerial implications are proposed in order to develop this behavior as it should.

Keywords: browsing behavior; quantitative study; consequences; structural equations; Tunisians.


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